625: Andrew Wiseman's Television Room (2K)
TV Logos (12K)

Dave Jeffery's
Flash-free Files 2

Created  Tu 1-Sep-20

More re-creations of logos, clocks and test cards, this time featuring ITV and Channel 4. (The BBC re-creations are now on a separate page.)

Browsers on mobile phones and tablets don't tend to support Adobe Flash. And from the end of 2020, support will also be withdrawn from desktop browsers. So that people can continue to enjoy Dave Jeffery's re-creations on all devices, we've used a Flash-free format for the files on this page.

The 49 files below use SVG (Scalable Vector Graphics), which should display on all modern browsers and on all modern devices, without the need for a plug-in. For the clocks and animated idents to work, you'll also need to have JavaScript enabled.

Contents

Idents and Break Bumpers

ABC optic (4K)

ABC - Optic

ABC began broadcasting in 1956, providing programmes at the weekend in the Midlands and the North. As with other ITV companies, it used short animations in the commercial breaks called opticals or optics (depending on which company you asked). There was one optic at the start of the break and another shown between each advert, which is the one reproduced here. It uses ABC's triangle logo, introduced in 1958.


ABC optic from 1964 (5K)

ABC - Optic II

ABC's idents were updated in 1964, which a saw new, bolder typeface for the ABC lettering. The optics were updated too.


ATV - Optical (7K)

ATV - Optical

At some stage after it began broadcasting in colour, ATV went through a phase of using this brief animation between each commercial in the ad breaks. (The company had also used opticals in its black and white days.)


Border (3K)

Border - Black & White

From 1961, the "chopsticks in a bowl" symbol that appears to me to be a stylised "B". It is said to loosely represent the Border TV region, with the horizontal line showing the boundary between Scotland to the North and England below, with the fork on the left perhaps depicting the Solway Firth estuary.


Border Television Colour (5K)Border Television (3K)

Border - Colour
Border

Exactly ten years, to the day, after Border began broadcasting, its first UHF transmitter came into service, bringing with it programmes in colour and a new Border ident. Eventually, the word "COLOUR" was dropped. Sadly, none of these early idents were animated, nor did they come with any jingles.


Granada's first ident - animated (3K)Granada's first ident (2K)

Granada - Black & White - Animated
Granada - Black & White

Granada began broadcasting in the North of England in 1956. Its first ident seen before its programmes on the ITV network featured an arrow reaching up to perturb the "N" in the station name. Station boss Sydney Bernstein was reportedly unhappy with the whimsical way in which his company was being presented and after a few weeks the animation was dropped, leaving a simpler ident that just faded in and out.


Granada - Animated (5K)

Granada - Animated

Eventually, Granada's ident was animated again. And if the arrow pointing to the "N" was too subtle before, the message "from the North" now appeared too. There was still no jingle.


Granada 1968 (5K)

Granada - No Arrow

In 1968, Granada introduced a new ident featuring only the company name between horizontal lines. It was animated, but only for regional programmes, and the trademark arrow pointing North was gone.


Granada 1969 (3K)Granada 1972 (5K)

Granada - Colour I
Granada - Colour II

In June 1969, the arrow was back, now incorporated into a new symbol. It looks like a man on a unicycle carrying an umbrella, but served the company for over thirty-five years. Here you can see how it looked on Granada's first two colour idents. Sadly there was no clever animation nor memorable jingle to go with either. It seems idents were grim up North!


Southern Television Presents - a black and white image of a
					south-pointing compass or star on a background of clouds (9K)

Southern - Black & White

Southern's first ident, used from 30th August 1958, has a star (or is it a South-pointing compass?) as its symbol. I don't know whether it's this nautical theme, or the basic animation, but this ident reminds me of Captain Pugwash!


STV - Tartan
STV

From 1974, this is the silent 'tartan' ident of STV. The spacing around the 's' in the logo has been modified, perhaps to fit better with the transition from the tartan pattern. Compare this with the logo on the static caption, used before programmes from Scottish Television right up to the early 80s, when a computer-generated thistle took over.


TWW - Break Bumper (6K)

TWW - Break Bumper

The fifth area of the UK to receive commercial television was South Wales and the West of England. Television Wales & West, known on screen as TWW, began broadcasting in January 1958. TWW's break bumper looks as if it was created by someone who drove one of those cars that have a single windscreen wiper.


Ulster - Colour NEW!
Ulster

These are Ulster Television's first and second colour idents in the form of static captions. An animated version was also seen from time to time. The zigzag pattern was in the logo from the first day of broadcasting and survived until 1993 when the company rebranded as UTV.

Clocks


ABC's Teddington Clock used for joint continuity (3K)ABC's clock as seen in the Midlands (2K)

ABC Clock
ABC Clock - Midlands

ABC broadcast at the weekends, serving both the Midlands and the North of England. This clock was for joint continuity, parts of the programme schedule where both regions were showing the same programmes. It was broadcast from the ABC studios in Teddington, Middlesex and would be seen, for example, before World of Sport on Saturdays. The second ABC clock was seen only by viewers in the Midlands.


ABC's clock as seen in the North (2K)

ABC Clock - North

This ABC clock, without any logo, was seen only by viewers in the North.


ATV's digital clock, with blue background (4K)ATV's digital clock, with black background (3K)

ATV Clock 1
ATV Clock 2

ATV's digital clock was the last image broadcast by the company as it closed down for the final time, 34 minutes into the first day of 1982. Later that morning, Central was born. Its clock used the same digits, this time superimposed onto a Central caption.


Border's clock (3K)

Border Clock

This is Border Television's mechanical clock, used in the Eighties. It features the company's "chopsticks in a bowl" symbol.


Grampian's clock (2K)

Grampian Clock

This was the clock that Grampian Television used in the Seventies.


Granada's cloudy clock (19K)

Granada Clock NEW!  Su 1-Dec-19

This is one of Granada's "clouds" clocks, which were used until 1968. Originally they had a serif font and a sweeping second hand, but by the mid-60s, they had changed to using a sans serif font and a second hand that stopped with a judder every second, as seen here. The clock face wasn't keyed onto the background, but instead was foil-printed onto the cardboard image of the clouds.


An analogue clock face with white hands and a yellow outer ring. Underneath are the Granada symbol enclosed in a rounded rectangle and the large GRANADA lettering to its right (8K)

Granada Clock - Yellow NEW!

Moving into the colour era, this was one of Granada's clocks from the early Eighties. This was an analogue clock, but there was no visible bounce on the second hand.


HTV's clock (3K)

HTV Clock

When colour came to the Wales and West region in 1970, Harlech became HTV and its famous "aerial" logo was born. To go with the new white-on-blue symbol was this white-on-blue clock, which lasted well over a decade.


Analogue clock with white hands and face, an ITV legend above and the date, October 24th, below (4K)

ITV Clock NEW!  Su 1-Dec-19

Workers at the ITV companies went on strike in August 1979 and when programmes finally returned in October, ITV ran a national service whilst the regions got up and running again. The clock shown before the the first programme after the strike, ITN's News at 5.45, was a rebadged Thames clock. (See below for the original.)


The first clock to feature London Weekends's stripy LW logo (9K)

London Weekend Clock

This was the London Weekend clock introduced at the same time as its famous River ident. It was unusual in that despite being a mechanical clock there was no judder perceptible on the second hand.


LWT clock with its logo above it (4K)

London Weekend Television Clock I

In 1978, London Weekend decided to become London Weekend Television again, or LWT for short. The clock was adapted, accordingly. To save space, it was mounted in a rack facing upwards and shot from above.


Clock with dial of orange, white and light blue stripes (6K)

London Weekend Television Clock II

By the early Eighties, the logo and lettering were removed and the clock dial was redesigned to use the stripes from the ident.


Analogue clock on a black background with digital clock underneath (2K)Analogue clock on a grey background with digital clock underneath on a black strip (2K)

Rediffusion Clock - Black
Rediffusion Clock

In 1964, London's weekday ITV contractor began using an ident that ended with a rotating star, the adastral, in the middle of a black background. The ident was later modified to use a grey background. These were the clocks created to match each version. The black clock made its first appearance in the evening of Monday, April 6th.


Southern's clock (4K)

Southern Clock

This was a clock used by Southern after the station began its colour service. The clock was still in use in 1981, the company's final year of broadcasting.


STV's Black & White Clock (2K)

STV Clock - Black & White

This Scottish Television clock resembled something you used to see on electric cookers. It was unpopular because if the camera wasn't aligned properly, it seemed to tell the wrong time, as the centre stalk to which the hands were attached actually came quite a way out in front of the clock face.


STV Clock - Orange variant (2K)STV Clock - Blue variant (2K)

STV Clock - Orange
STV Clock

With the move to colour, STV created a clock with its new logo repeated to make a background pattern. There was an orange-on-black version and also a white-on-blue version, which matched the first colour ident.


Thames' clock (89K)

Thames Clock

Thames Television's clock also told you the date as well as the time. It was used until the end of the Eighties, when the Thames mirrored skyline ident was dropped and the ITV "corporate look" began.


TSW's only clock (5K)

TSW Clock

TSW promoted itself as "Television Simply Wonderful" on its opening night in 1982. It ceased broadcasting ten years later, having lost its licence at the next franchise round. This computer-generated clock was TSW's only timepiece throughout its decade on air.


Clock with rainbow coloured horizontal stripes and TVS logo underneath (4K)

TVS Clock

The second clock design used by TVS, which served the South and South-East from 1982 until the end of 1992. Sometimes the caption would say "TVS South" or "TVS South East", when different presentation was being transmitted in each of the two TVS sub-regions. Notice that unlike the BBC's mechanical clocks, which were filmed in black and white and then had colour added electronically, this TVS clock and the London Weekend timepiece above were coloured models shot by colour cameras.


Tyne Tees' clock (5K)

Tyne Tees Clock

This clock was introduced when Tyne Tees began broadcasting in colour in 1970. As well as white-on-blue, other colour schemes were experimented with such as light-blue-on-black.


Westward's clock (6K)

Westward Clock NEW!  We 1-Jan-20

For some reason, Westward's clock, used until it ceased broadcasting in 1981, reminds me of one of those wooden-framed clocks you used to see on the wall inside banks. The exploded pie-chart style (with the bottom right-hand quarter of the rounded rectangle separated from the rest) was also seen on continuity slides for much of the Seventies.


Yorkshire's golden clock (3K)

Yorkshire Clock - Gold

Seen in 1977, this clock from Yorkshire Television features golden lettering.


Yorkshire's first computer-generated clock (3K)

Yorkshire Clock

This was Yorkshire's first computer-generated clock and features the station's familiar yellow chevron symbol. It was a replacement for a mechanical clock of a similar design.


Channel 4's clock (2K)

Channel 4 Clock

Martin Lambie-Nairn and his company were responsible for Channel 4's identity when the station launched in 1982. This is the Channel 4 clock, which features the 4 logo made up of coloured shapes. For some reason they decided to use a dark blue rather than the main logo's light blue.

Schools & Colleges

1970s ITV Schools Countdown Clock (5K)

ITV Schools NEW!

The ITV Schools 60-second countdown clock from the late 1970s.

Test Cards

Colour Bars on HTV I Revised
Colour Bars on HTV II NEW!

These are colour bars used by HTV. The only difference between them is the white horizontal strip the second one has, running along the top of the block of red, in the lower half of the screen.