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It's television, but not as we know it. Welcome
to a future where broadcasting becomes a global free-for-all.
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| INTRO
Roger Bolton
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| Behind the TV screen, the battle lines are forming. At issue, who
will win the fight for viewers in the 21st Century. On
one side, the multi-national broadcasters who've set their sights
in the British market. On the other, the terrestrial channels like
ITV and the BBC looking to protect their traditional share of the
audience. Who's likely to win this battle for control? Andrew Wiseman
explores one possible scenario. |
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News Jingle leads into "Newscast 2010"
Television in centre of screen grows larger.
Corner of newscast features ITV, BBC and ITC logos which explode/fragment.
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"The Government has unveiled its new broadcasting bill,
opening the way to thousands of new TV channels."
"After years of speculation, the new Bill will allow global
broadcasters into the British marketplace, will limit regulation
and will end the traditional dominance of the BBC and ITV."
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| Andrew |
| Science fiction? Perhaps not, because the changes that could lead
to a television free-for-all in the future are taking shape right
now. |
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| INTERVIEW
Prof Roger Silverstone
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Prof
Roger Silverstone
Media & Communications
London School of Economics |
There will be nothing that we can't access, no newspaper that we
can't read, no television programme that we can't see, wherever
it comes from.
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| The British TV market is about to explode. The multi-national broadcasters
are moving in. |
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Television has become a global industry.
The big players, BskyB, News International, CNN, Time Warner are players
with massive resources and massive power in the market-place. |
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And the Internet will soon be broadcasting too. |
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| INTERVIEW
Polly Springer
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Polly
Springer
Web Journalist,
The Industry Standard |
The technology companies that started the internet revolution have
become the big media players of the future.
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| PTC |
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In this multi-channel, international future what will happen to
the British tradition of broadcasting? |
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ITV is already gearing up for a battle to survive. Two major franchise
holders, Carlton and United, are planning to merge. |
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| INTERVIEW
Matthew Horsman
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Matthew
Horsman
Media Analyst,
Investec Henderson Crosthwaite
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I think it's now inevitable that there will
be one single ITV broadcaster. I think the Government is minded
to see a single owner of ITV emerge from all this, an owner that
can compete with Rupert Murdoch, can compete with the big cable
operators, mostly American owned. In other words there might be
a British champion.
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Voiceover
(Carlton ident) |
In the view of some experts, a commercially driven
single ITV will mean less regulation.
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I think you will see regionalism being under pressure
and under threat, unless it's commercially sensible to deliver a regional
programme. I think you will not see the kind of micro legislation that you
currently have that says there have to be X number of hours of religious
programming, Y number of hours of children's programming. |
| PTC – bank of many screens |
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In a broadcasting world with increased choice what of public service
broadcasting? |
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The BBC will learn later this month whether it will be allowed
a special licence fee to pay for its digital output.
Whatever the outcome, it'll be an important stage in the argument
about whether the licence fee or the traditional role of the BBC
can continue in a multi-channel world.
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Greg Dyke, recently announced his intention – Greg Dyke's the new
Director General of the BBC – recently announced his intention to
develop educational programming for the nation and this may well
be a sign of the kinds of things it's going to do. Rather than to
provide programming for everyone, irrespective of who they are,
it's going to specialise in quality and particular programming for
particular sectors of the population, who may well find themselves
having to pay in a way that they don't now.
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With the possible retreat of regulators and public service broadcasting,
TV will be about money more than ever before.
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All of industry and all of media is looking at interactive TV as
the shopping mall of the future. So be prepared for, when you're
watching a sports match, to be offered seven or eight chances to
buy kit, to buy tickets.
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And the free-to-air TV we've been
used to for over fifty years, will become little more than a shop window
for Pay TV. |
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Traditional broadcasters are using their free TV offering really
as a way of pushing eyeballs into the more expensive pay opportunities
and indeed onto the web and onto mobile phones.
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The battle for the future of broadcasting has begun. But who will
be the victors and the casualties?
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